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Design passion


Many of us choose not to pursue work that inspires and fulfills us because we’re afraid we won’t succeed and make enough money to pay the bills. What if we don’t have to make this sacrifice, and there is a way to have both?


This e-workbook is designed to help you:

• Define the sweet spot where your passion, your skills and your ability to pay the bills intersect

Uncover your true passion and the type of work that makes you feel engaged, effective and fulfilled

• Identify the strengths and resources you already possess, and the conditions you need to thrive

 Design a career that is meaningful, attainable, and aligned to your unique skill set and purpose




To get you thinking, ideating and problem solving



To tap into your unconscious desires, strengths and resources within you



NLP and Design Thinking principles to help you connect the dots


Some people just know what their dream job is, while others need a little bit of help to figure it out. Some of us may be good at a few different things, so it may be hard to choose one direction. Others maybe never experienced that state of ‘flow’. Or maybe other people have discouraged us in the past and told us that what we wanted was unrealistic. 

But there is a way to make it feel real and stop treating it like a hobby or a ‘side’ business. Two things need to happen:


  1. You’ll need to identify your passion and bring it to light so that you are fully aware of it, can acknowledge it and clearly articulate it.

  2. Make sure your conscious mind and unconscious mind are working together. Your goal has to feel real and doable so that your conscious mind won’t talk you out of it. You have to be confident that you have the skills and resources to monetize your idea. You have to be sure that it can pay your bills. If your goal feels too out of reach, it is less likely to happen.


The interactive exercises in this workbook will help you identify your passion and bring it to light so that you can fully acknowledge it, clearly articulate it, and be sure in your ability to provide value and a meaningful contribution to the world.


We will use guided meditation to connect with our unconscious mind and our desires; principles of Design Thinking to uncover new insights through guided questioning; and NLP (Neuro-Linguistic Programming) practices to identify what is already working, build on it, develop alternatives and connect the dots you never thought about connecting.




This workbook is a game changer! Within several days I was able to peel off layers of personal limitations, imposed expectations around the idea of success and discover a true fulfilling authentic path that is in the alignment with my true self. Ivana gently walks you through the process by asking the right questions, challenging your belief system, guided meditations and helping you connect with your desires.  I cannot be more thankful for this experience.

Ivana's ability to pair big picture thinking with targeted situational insight makes her a person you want to meet if you feel like there's a gap between where you are and where you want to be. I left with a clear list of action items that I started tackling the next day. Through a blend of personal awareness, blunt honesty, and reflective exercises, the workbook helped me cut through what I was telling myself to find what I really wanted.






  • Interactive exercises to get you thinking and ideating

  • Guided meditations to tap into your unconscious desires

  • Beautifully designed PDF that you can print or view on any device


$29.99 CAD


This workbook is a culmination of two years worth of research and experimentation. When climbing the corporate ladder no longer appealed to me, I realized I had no idea WHAT type of work I would enjoy doing the most. Most of my career decisions were made from a place of 'playing it safe' and doing what we've always been told to do. Rarely did I have moments where I felt fulfilled and energized at work.


My journey of self-discovery led me to NLP and meditation. I started to look for ways to uncover my truth, and differentiate between my true needs from the needs and opinions of others. I combined exercises and teachings from NLP Canada, Mindfulness Meditation, and Design Thinking to cut through the clutter and get to the root of my problem. I tested different ways to get to my unconscious mind that had all the answers, to step outside of my current experience and limitations in order to identify new insights and possibilities for myself. I tested the exercises in this workbook with many people. I still come back to this workbook to make sure that I'm on track and living in accordance to my values. These exercises allowed me to identify the type of work that brings out my best - my skills, my strengths, my passion, and also, HOW I like to work - when I'm most productive, in what type of setting, etc.


As we grow, we change, and so do our priorities. I use this workbook every few years to check in with myself and see if I am going in the direction that still feels right. I hope to help individuals identify their passion, their purpose, and come out of hiding.


With gratitude,



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